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Brand Representation & Product Marketing in Asia


Our specialty is bringing unique Australian Products to the Asian Market, concentrating on high quality, high value products that are different.

While our dedicated team takes care of your marketing, logistics and sales in Asia you can focus on production and quality control, as we collect your products and take care of the rest.

We start with small volumes which enables us to test the market, obtain reliable feedback and seek out opportunities for expansion and collaboration within our network.

Get in touch if you are interested to test your products in Asia, without taking on all the risks involved in going international. Our Singapore Agent can guide you through the process be it locally or regionally.

Brand representation and product marketing can be enhanced by utilising the platform, run by SME Connect Australasia, designed for Australian products.

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Benefits of doing business online

You don't have to run your entire business over the internet to benefit from online business opportunities. Small businesses might only need an email address to communicate with their clients, customers and suppliers electronically. Other businesses might use their website to conduct their entire business online.

The many benefits of online business include:

  • global access, 24 hours a day, 7 days a week

  • improved client service through greater flexibility

  • cost savings

  • faster delivery of products

  • increased professionalism

  • less paper waste

  • opportunities to manage your business from anywhere in the world.

Keep in mind that your business, as well as the variety of online tools available, is constantly changing and evolving. While you might not plan to have a website immediately when you start operating, it's still a good idea to think about whether you will need one at a later date and what you will use it for.

For your consideration:

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How do you know if your end-to-end supply chain needs optimizing?

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Strategic Partnerships

Get access to new markets and customers, accelerate new product development cycles, and improve a company’s competitive positioning.

Benefits Include:


  • Location – How close is the potential partner to your business? Will the difference in time zones have any effect on the partnership?

  • Brand alignment – Do your companies have a similar culture and brand values? For instance, if your business is faith-based, you might need to find a partner that subscribes to your values.

  • Complementary products – Find a strategic partner that sells complementary products. For instance, if you sell computers, you could consider partnering with a software company.

  • Target audience – Your strategic partner should have a customer profile similar to your own.

  • Ability to deliver – To ensure mutual benefits, choose a partner that is equal or greater in strength and size to your company.

We partner with many small businesses locally and throughout Asia to help provide our clients and network with trusted service providers that can help you thoughout your business journey.

Optimize your supply chain

Are you getting your customers what they want, when they want it—and spending as little money as possible accomplishing that?

If you can’t answer that question, yes—clearly—your end-to-end supply chain needs optimizing.

If you’re getting your customers what they want, when they want it—then good for you. You’re ten percent of the way there.

Because if you’re not spending as little money as possible accomplishing your customer delivery goals, then your end-to-end supply chain needs optimizing. And how do you know if you’re spending as little money as possible—on cost of goods, on inventory, on shipping, on warehousing, on labor, on overhead, and so on?

Chances are you could be spending less.

And so your end-to-end supply chain needs optimizing.

Our specialist partners can help!

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Improve your sustainability

Refuse - Reduce - Reuse - Recycle

"avoidance of the depletion of natural resources in order to maintain an ecological balance"

Sustainability can have different meanings to different people and organisation and with it fast becoming a competitive advantage in business, can you afford not to be more sustainable?

Sustainability is most often defined as meeting the needs of the present without compromising the ability of future generations to meet theirs. It has three main pillars: economic, environmental, and social. These three pillars are informally referred to as people, planet and profits., however in business we can go beyond this and at SME connect we can help you. 

In the areas of human, social, economic and environmental policy and procedure there are many proven best practice models that can be adopted to any business helping to improve the overall sustainabilty and the bottom line

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Branding & Positioning Analysis

Achieve Your Goals

With years of international experience, we have the capabilities and expertise to take your business international.


At SME Connect, we combine our insights and skills to transform your processes and strategies, and in turn, your business. We’re proud to have been born in Western Australia and provide links into Asia, helping to shape and improve how our clients structure and manage their businesses.

How do you want your brand viewed? The process of positioning your brand in the mind of your customers is critical. More than a logo or a statement, brand positioning is the strategy used to set your business apart from your competitors.

Branding is important as is it provides a memorable impression to consumers and it allows your customers know what to expect from your brand. It is a way of distinguishing yourself from your competitors and enhances your offer. 

With our partners we can help you position your brand perfectly.

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Referral Network

Make your network work for you. The easiest way to refer and receive leads to book even more work based on your availability

Building and fostering a robust referral network offers many benefits, such as:

  • Elevating a professional profile

  • Referral networks offer great marketing opportunities

  • Reducing liability & risk exposure

  • Making new connections & learning more

  • New & expanded prospects

  • A professional reference pool to draw from

  • Friendships that can be long lasting

  • Add revenue and profit to your bottom line

Be part of our network today and benefit from connecting with great small and medium enterprises that have the passion and drive to grown and prosper.

Business Associations are an important aspect of our network as they bring together business owners from our local and international areas that we operate in.

Business association's provide a number of benefits to us and they can to you too, that is why we are part of different associations.

Current Memberships

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